One of the key features of AdGrok that makes it contextual is the GrokBar, a plugin that sits on a website, and pops up anytime the user is on a page that is be

One of the key features of AdGrok that makes it contextual is the GrokBar, a plugin that sits on a website, and pops up anytime the user is on a page that is being advertised on Google. Users will see a full breakdown of impressions, clicks, costs, and conversion. If a keyword isn’t performing well for a given page, the software will suggest alternate buys. That's confusing to me. Who is the user? I'll assume they mean AdGrok users. What websites does it give info for? I'll assume just the ones the user owns, not their competitors who also use AdGrok, right? If so, why does it "sit on a webpage", and "pops up anytime the user is on a page that is being advertised?" Doesn't make any sense to me. [Edit] Isn't this just the functionality you'd expect in the AdGrok interface? [/Edit]