3 ms·
Now you're back to the article! JK Rowling's success story is singular because the masses don't have oodles of disposable income. This is why companies are find
by Sacho 9y ago
Now you're back to the article! JK Rowling's success story is singular because the masses don't have oodles of disposable income. This is why companies are finding niches where they can earn income from "whales" rather than having to score the masses lottery.
- sliverstorm 9y agoJK Rowling's success story is singular because the masses don't have oodles of disposable income Hardly, she could still be a huge success story if she split that pie of disposable income halfway with another author who was her equal- but public attention doesn't really work like that, is the problem. But targeting whales to avoid the masses lottery, yes, I'm with you & the article there.