Wildcard certs really aren't that much trouble to implement. They are more or less removing a restriction that prevented you creating a cert for "*.example.com"

Wildcard certs really aren't that much trouble to implement. They are more or less removing a restriction that prevented you creating a cert for "*.example.com" In the long run it might actually save them money by cutting down on the total number of certs their system has to verify and sign.