> Blue Apron and Stitch Fix don’t match trends in their industries Couple things which really jump out to me. I might be wrong but one of the article postulate

> Blue Apron and Stitch Fix don’t match trends in their industries Couple things which really jump out to me. I might be wrong but one of the article postulates is that whales tend to drive profitability. In which case what impact it might have on Blue Apron and Stitch Fix? Secondly, what are the chances of someone repeating and garnering some whales by actual marketing? That is - instead of trying to gauge customer behaviors why not gauge whale behavior and model the platform accordingly?