Anyone have any idea on how this will affect the new Salesforce mobile? They recently unveiled this huge thing where you could rebrand their app and deploy it t

Anyone have any idea on how this will affect the new Salesforce mobile? They recently unveiled this huge thing where you could rebrand their app and deploy it to app stores through config only. I'm about 50/50 on "this is going to ruin it for them" and "Salesforce can throw money at it to be a silent exception"