Don't get too literal. Each launch is different, and the environment for each business differs. For some prospective projects, you might well get a launch wit

Don't get too literal. Each launch is different, and the environment for each business differs. For some prospective projects, you might well get a launch with just one (good) customer to start with. And from your list of businesses, you're also looking back at companies that launched years or decades ago, and into vastly different environments and markets than exist now.