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On a related note, Red Bull funds a lot of programs for up-and-coming artists[0] as well as subsidizes as a concert series[1]. It's good for branding. [0] http
by traek 9y ago
On a related note, Red Bull funds a lot of programs for up-and-coming artists[0] as well as subsidizes as a concert series[1]. It's good for branding.
[0] http://www.redbullmusicacademy.com http://www.redbullmusicacademy.com
[1] https://www.redbullsoundselect.com/events https://www.redbullsoundselect.com/events
- simplyluke 9y agoRed Bull sponsors an amazing variety of cultural events as well as athletes including in some exceedingly niche sports as well as very very expensive endeavors (running effectively two formula 1 teams, fleet of old expensive to maintain aircraft, etc). Their marketing budget must be massive. My understanding is the unit cost of any kind of drink is very low and its entirely a market-dominance driven game so the spend makes a lot of sense especially when they command a premium price.
- dsnuh 9y agoSome of their downhill mountain biking races through narrow village streets are amazing. Honestly, all of their mountain biking videos are incredible. One of my favorites: https://youtu.be/mFuSjk7jv_M https://youtu.be/mFuSjk7jv_M
- dfee 9y agoThis is why I love mountain biking. Flying through the woods (or this setting) is just exhilarating. You’re not thinking about the problems of life, you’re thinking and reacting to what’s a tenth of a second in front of you. What’s beyond that turn? You’ll find out soon enough.
- dsnuh 9y agoYeah, no room for extraneous worries when you are trying to navigate constantly shifting landscapes of obstacles and advantages. Another one because why not. https://youtu.be/K_7k3fnxPq0 https://youtu.be/K_7k3fnxPq0
- jbrooksuk 9y agoDanny MacAskill is incredible and when you watch the behind the scenes videos you really get a sense of how patient and supportive Red Bull are of their athletes. So good!
- dsnuh 9y agoHe's incredible. All of their athletes are. I don't know if mere mortals understand just how good the best in the world are at their sport. It's always inspiring to see creativity in unexpected places.
- saryant 9y agoTheir Github (!) has a collection of event sourcing libraries they've built on top of Scala/Akka. Their budget is big enough for a soft drink company to justify a sizable open source program.
- zjaffee 9y agoSo much of product, especially beverage marketing is positioning yourself as being a part of a certain community, it's very possible their open source contributions are simply an extension of that.
- nojvek 9y agoThere is a reason why Cocacola spends an obscene amount of money marketing sugared water. Almost every country I have been, I have seen coca cola bill board ads. They paint your storefront free if it's coca cola branded. Give you a free coca cola branded fridge if you only sell their drinks. They really do go out of their way to make a brand impression.
- piggybox 9y agoI'm impressed
- simplyluke 9y agoThey sponsor a lot of collegiate hackathons. College students and high-income developers working long hours are natural target customers.
- toomanybeersies 9y agoRed Bull is a media company that sells an energy drink. Not an energy drink company.
- interfixus 9y agoIncidentally - or not, as the case may be - Red Bull's Danish offices are right on top of Google's in central Copenhagen. So much so that once I mistook one backdoor for the other. The Google logo on the frontdoor, by the way, says Göögle.