"Mastering the Complex Sale: How to Compete and Win when the Stakes are High" by Jeff Thull. When selling enterprise software, you have to convince many decisio

"Mastering the Complex Sale: How to Compete and Win when the Stakes are High" by Jeff Thull. When selling enterprise software, you have to convince many decision makers, there is often no point person to sell to. You may not know some of them even exist until its too late. One needs a process to organize such sales undertaking. This book talks about it.