>to keep sales of in-game currency for real money under control, the publisher/developer for eve online a while back created the mechanism of redeemable subscri

>to keep sales of in-game currency for real money under control, the publisher/developer for eve online a while back created the mechanism of redeemable subscription codes Replace the word "keep" with the phrase "cash in on". Eve never really cared about isk farmers/sellers, they are paying subscribers after all. Sure they would ban a few hundred accounts every few months, but it would only be a small percentage of the total farmers. Once they realized they could be making some of that money themselves did they create PLEX. And the farming continues as they don't want to stoop to the level of selling isk for money.