Here is the best place to start. Not a book on sales. A book on how to craft a message that will be heard by your audience. https://www.amazon.com/So-What-Comm

Here is the best place to start. Not a book on sales. A book on how to craft a message that will be heard by your audience. https://www.amazon.com/So-What-Communicate-Matters-Audience/dp/0137158262 https://www.amazon.com/So-What-Communicate-Matters-Audience/... Short and sweet.