Outbound sales is a very good way to gain insights into the needs of your potential customers (What are you missing, are messing bad etc.). I can really recomme

Outbound sales is a very good way to gain insights into the needs of your potential customers (What are you missing, are messing bad etc.). I can really recommend creating a culture where the Sales team has a good way to report their findings. They are the first line of (new) customer interactions.