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Unlike with e.g. prices, the sum total of all web traffic provides a natural ceiling, so new/old (multiplicative) and new/total (additive) are both defensible.
by stdbrouw 9y ago
Unlike with e.g. prices, the sum total of all web traffic provides a natural ceiling, so new/old (multiplicative) and new/total (additive) are both defensible.
- dkersten 9y agoSure, but you need to be clear about what you're representing. Saying X% implies (because of the % sign and what percentages are...) that its multiplicative while percentage points implies additive (and the article used the %, which made it sound multiplicative, but in reality used the additive value -- lots of confusion!)