So assuming this is yet another VC-funded firm being pushed to only go after "whales" and cull undesirables... Who are the whales, and who are the undesirables?

So assuming this is yet another VC-funded firm being pushed to only go after "whales" and cull undesirables... Who are the whales, and who are the undesirables? My tinfoil hat says adult art is made up of more/smaller pledges and they're hoping this will run them off the service. That's typically why companies do this.