Yeah but to the retailers, it must sound great: - Recurring revenue - Frictionless transactions - Vendor lock in To a business, this stuff is irresistible. Of

Yeah but to the retailers, it must sound great: - Recurring revenue - Frictionless transactions - Vendor lock in To a business, this stuff is irresistible. Of course consumers would hate this. But consumers also hated DRM, and they managed to shove that down our throats.