tl;dr: Amazon wants to be the Facebook of your home. Decide who and on what terms can access your data. Physical data. Trusted Amazon partners will have an adva

tl;dr: Amazon wants to be the Facebook of your home. Decide who and on what terms can access your data. Physical data. Trusted Amazon partners will have an advantage. Others will be excluded. Actually I think this is not as bad as Facebook, because it's much less abstract and average Joes can wrap their head around it, and I think benefits are not as seductive as in FB's case. So I expect Amazon Key to fail.