Why should they give them away? Spending half a billion dollars to get 2.5 million customers is - probably - incredibly stupid. For half a billion dollars, ho

Why should they give them away? Spending half a billion dollars to get 2.5 million customers is - probably - incredibly stupid. For half a billion dollars, how many customers/users do you think Facebook can get in almost any other manner?! The incremental cost of customer acquisition for them is, effectively, $0. They aready have the infrastructure. They already have the network effects. They already have lots of other things. Why should they spend half a billion dollars giving away VR headsets? Because you don't want to pony-up $200?