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> Albeit they don't earn the major portion of their revenue from ads […] That's the most important bit when it comes to trust them on privacy. They don't have

• joshklein 9y ago
  And this is the most important line of thinking to pursue when considering your own privacy and the topic of trust in general. Corporate responsibility is not about good and bad people, it is about incentives. You can pick from any number of stories to learn the lesson from: Enron, Wells Fargo, etc. If you are not in a customer relationship with Google and they provide you a free service, you must simply assume you are the product they are developing. It’s not because they’re evil and Apple is good; it’s because both have a fiduciary duty to their shareholders, and Apple can increase your value to them by offering you value in return. Google cannot seem to find a way to do so at the scale their business already exists. In the absence of evidence in either direction, assume rational actors.