Moviepass(MP) does two things: (a) it can bring in people who otherwise would not go to theaters; (b) it can convert regular movie goers (regular customers of m

Moviepass(MP) does two things: (a) it can bring in people who otherwise would not go to theaters; (b) it can convert regular movie goers (regular customers of movie theaters) as customers of MP. Exhibitors like AMC, Cinemark, etc are happy with (a). They are worried about (b). MP will end up being the majority buyer of tickets sold by exhibitors; when it happens, MP will negotiate hard for tickets. What if MP goes bankrupt after converting a sizeable number of customers of exhibitors into MP's customers? This is why AMC/Cinemark is blocking e-tickets for MP customers; they are also blocking any reward points for MP customers, even though MP pays full price for every ticket since it is paid through master card.