> they don't see just 'hey this can work, lets try to make it work elsewhere.' They see 'hey, this is what gamers actually want.' I'm pretty sure that the exec

> they don't see just 'hey this can work, lets try to make it work elsewhere.' They see 'hey, this is what gamers actually want.' I'm pretty sure that the executives at EA are in touch enough to know that gamers aren't happy about it. That said, one of the first things about being an executive in a business is understanding that your customers are your customers as long as they like the product more than they dislike it. The gaming community has a bad case of being extremely vocally critical (which may just be a very loud minority) yet still paying for the game, so there's a big disconnect between how much people complain vs. how much people actually still buy the game. $800 million in loot boxes from FIFA says "yes, we can get away with it and keep our customers." And then EA steps over the line on a game and learns "ok, now we know there's a line here somewhere, we're going to get as close to it as we can."