Another poster explained that their goal is to intermediate -- to get between moviegoers and movie theaters, and then charge theaters for access to moviegoers.

Another poster explained that their goal is to intermediate -- to get between moviegoers and movie theaters, and then charge theaters for access to moviegoers. This is how Google makes their AdWords money, for example, but the model is far older -- BBB, general contractors, etc. You may remember this concept from the net neutrality debate!