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MoviePass is a data play, right? After signing up recently, I read their terms of service and it seems like they exist in order to build customer profiles and h
by perfmode 9y ago
MoviePass is a data play, right? After signing up recently, I read their terms of service and it seems like they exist in order to build customer profiles and harvest data:
https://www.moviepass.com/content/terms https://www.moviepass.com/content/terms
See "18. Collection and Use of Non-Personal Information"
It's not that I object to this particular instance of this practice. I, for one, am willing to trade my movie-going data for cheap movie tickets. However, I am genuinely confused about how they intend to keep it going.
- stickydink 9y agoWhat data is MoviePass able to collect that Fandango doesn't have access to?
- perfmode 9y agoSince they’ve offer such a great deal, you’ll probably use their service for every movie that you can. With fandango, you have to make a conscious decision to use them as an intermediary every time. It’s reasonable to expect that MoviePass will, over time, have a more comprehensive (less sparse) record of movies you’ve gone to theaters to see.
- rdruxn 9y agoThey’ve been quite explicit in that it is a data-play https://www.marketwatch.com/story/moviepass-plans-to-make-money-by-selling-your-data-to-uber-eateries-and-hollywood-studios-2017-10-13 https://www.marketwatch.com/story/moviepass-plans-to-make-mo...
- perfmode 9y agoThanks for this link. I hadn't seen it until now.