Considering this as fact (that concessions make the money), I would think a theatre would do everything in it's power to make purchasing and consuming concessio

Considering this as fact (that concessions make the money), I would think a theatre would do everything in it's power to make purchasing and consuming concessions the most pleasant aspect of movie going that they possibly could. Having to juggle sodas, popcorn, napkins, etc., is always an adventure in the negative sense when I go to the movies.