Real estate is a good target because developers will frequently crank out a new website for each new development, which will be used for six months or a year un

Real estate is a good target because developers will frequently crank out a new website for each new development, which will be used for six months or a year until the units are sold, then mothballed. The requirements of such a site are well defined and simple, and the short lifespan means there's no point in spending much money on them. Still, they have to look like money. Source: developed real estate websites for several years.