I've said in other places in the thread that I believe that the big content companies (the ones who don't also own telcos) are trying to gain negotiating power

I've said in other places in the thread that I believe that the big content companies (the ones who don't also own telcos) are trying to gain negotiating power over telcos/end-user ISPs in order to pay less for high-bandwidth use cases like video streaming. I don't believe for a nanosecond that this has anything to do with free speech, given the censorship track record from some of the biggest net neutrality supporters. I also don't buy the argument that end user ISPs will be able to charge extra for access to different content providers (although I think consumers will continue to gladly accept cheaper/zero rated content from some providers, in violation of net neutrality) - simply because while last mile competition isn't great, it does exist (especially in wireless), and there are enough regional ISPs to really put a dent in the big guys should they engage in a business practice like that.