> They check the address bar for https and also notice an EV indicator that says Bargain Central [UK]. Without existing knowledge of who the company is, what va

> They check the address bar for https and also notice an EV indicator that says Bargain Central [UK]. Without existing knowledge of who the company is, what value does the EV indicator provide? At least in that case the user knows that they're on the website of a real, legal entity in the UK, and not, for example, a phishing website based in China. This, to me, is the main value proposition of EV certs. Not a huge deal of course, but significant nonetheless.