Not the phenomenon itself — everyone should be free to pick a new career as circumstances and desires change — but of some interpretations of that phenomenon.

Not the phenomenon itself — everyone should be free to pick a new career as circumstances and desires change — but of some interpretations of that phenomenon. I don't want to set up a straw man here, but a hypothetical analyst could look at this trend and think something special is happening with farming (as mc32 put: "[thinking] that they have a better farming plan or better farming insight over generational farmers") — picture a cover story with the headline "farming is back", now picture a less upmarket story titled "15 reasons to be a farmer (ear of corn emoji)! You won't BELIEVE number 12!". Whereas it's an iteration of the eternal "strike gold, open a boutique" story.