It's usually quite obvious if you know where to look. The articles usually start with some trend or other and the source in question gets inserted 1-5 paragraph

It's usually quite obvious if you know where to look. The articles usually start with some trend or other and the source in question gets inserted 1-5 paragraphs later. Either the CEO gets quoted or the brand gets mentioned or research from the institution gets quoted (if it's a think tank). Bearing that in mind, if you read, say, this article (currently at the top of BBC news 'capital' section), it ought to be fairly clear which institution was responsible for its existence: http://www.bbc.com/capital/story/20171206-should-we-drop-the-term-millennial http://www.bbc.com/capital/story/20171206-should-we-drop-the... (although the 'why' might take a bit more digging) I've noticed that pointing out PR sources for stories submitted on Hacker News story comments tends to attract aggressive downvoting and flaggings though.