Google is just reciprocating Amazon's strategy. I think it's a lose-lose situation, a scorched earth strategy you could say, but Amazon is forcing Google's han

Google is just reciprocating Amazon's strategy. I think it's a lose-lose situation, a scorched earth strategy you could say, but Amazon is forcing Google's hand. Google and Apple do not go as far as this on each other. The only other company known to compete in this manner is: Microsoft under Ballmer and Gates. Those two were ruthless CEOs and gained sworn enemies to their brand.