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The better question is what is the purpose? Don't apps sell themselves? This seems incredibly similar to pay per click. Just because someone downloads and an
by bob_theslob646 9y ago
The better question is what is the purpose?
Don't apps sell themselves?
This seems incredibly similar to pay per click.
Just because someone downloads and an app doesn't mean that they're going to use it.
If only there was some sort of retention statistic on how often an app is downloaded and deleted.
I just hope that quality does not suffer. I'm genuinely curious to see if this will drive user engagement/retention
- IBM 9y agoSearch Ads aren't a new product. Apple says they have 50% conversion on average.
- arielm 9y agoDo apps really sell themselves? Not really. Plus, with so many apps, the real challenge is getting visibility. In that sense, I think search ads could offer a ton of potential, but don’t think it’s running correctly now/yet.
- jclardy 9y agoApps haven't sold themselves for a while now, unless you have a specific reason people should share you (see HQ Trivia's growth.) If you build the world's best todo app it will have zero traction without a massive marketing budget because the competition is already settled. And if you build something new, but niche, you have the same problem - you need to get to the top of search results, but you can't do that without download quantity. You do get retention stats from Apple, I think it also breaks it down via source (organic vs search ad). Also I'm not sure why people are just realizing this now, these ads have existed for the past 6 months or so. This is just a way to set it up faster for people that don't want to configure their targeting.