"This tiny company (19 employees)" "Flipboard has raised $10.5 million" "Flipboard hasn’t worked out a business model yet" From what I saw of Flipboard, it l

"This tiny company (19 employees)" "Flipboard has raised $10.5 million" "Flipboard hasn’t worked out a business model yet" From what I saw of Flipboard, it looks very nice. But these numbers seem pretty high for an iPad app. Inherently, an app/service like this doesn't have any network effect, any "virality" besides literal word-of-mouth (you using it doesn't make me know you're using it, unlike services like Twitpic let's say: when you post a picture, it makes me aware of Twitpic) and can be replaced instantly without me losing anything. Again, the app looks great and it got a fantastic start. But I'm curious how it will pan out in the coming months.