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They way it goes is that the PR firm sends me a basically fully written story, and offers to get me on the phone with one of their marketing folks to get a quot
by abakker 9y ago
They way it goes is that the PR firm sends me a basically fully written story, and offers to get me on the phone with one of their marketing folks to get a quote.
Sometimes, it's just a press release, but with a bunch of prewritten social shares for me.
Here's an example, anonymized. I got this 2 weeks ago - https://pastebin.com/xwjiUhwS https://pastebin.com/xwjiUhwS
Not egregious, in this case, but, pretty presumptive on the part of PR.
- abakker 9y agoI guess, on reflection, the behavior that seems most frustrating is pitching it as a "Story Idea". I would prefer to have had "An offer to speak with CEO of XYZ". But, in fairness, as an analyst I have slightly different priorities that the average journalist. (not saying they're better priorities, just different)
- deleted 9y ago[deleted]