Its similar to when blizzard had two games to market "Heros of the Storm" and "Heart of the Swarm" (HOTS). The are taking up more and more of the search space f

Its similar to when blizzard had two games to market "Heros of the Storm" and "Heart of the Swarm" (HOTS). The are taking up more and more of the search space for the phrase "Go" so if they have 10 products that say "go" and a competitor has 1 product then a search might just bump that company away from ever being known and as long as the confusion still takes you to google, google will take that burden.