The challenge for offerings like MixPanel is that the market on other scalable as-a-Service offerings (streaming data, big query, et al) has gotten to the point

The challenge for offerings like MixPanel is that the market on other scalable as-a-Service offerings (streaming data, big query, et al) has gotten to the point where it’s far more trival for companies to just roll their own. Trying to build all this 3-4 years ago would have been much much harder. MixPanel’s pricing doesn’t reflect this change in their value-add proposition for larger companies. Just as a company gets big enough to offer a large revenue stream to Mixpanel is the same time when it probably makes sense to ditch Mixpanel and and just run all this in house for collecting, storing and processing massive data streams. I see a lot of this sort of decision making taking place now.