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A source close to the two companies tells us that the acquisition price was close to $90 million. This marks Zeta’s eleventh acquisition since it was founded in
by le-mark 9y ago
A source close to the two companies tells us that the acquisition price was close to $90 million. This marks Zeta’s eleventh acquisition since it was founded in 2007.
Apparears adding ads worked out well for them. However distasteful most of us think they are, obviously they were able to get some non trivial monetization from them.
There are a lot of competing services and projects around, it's a mystery to me why none of them have gotten any traction yet. It's also fairly trivial to self host an opensource comment system, or roll your own. Does anyone here have any insight into why this isn't a more popular option?
- arca_vorago 9y agoI think this is mostly due to services like Disqus targeting the CMS space like WordPress or Squarespace heavily, while at the same time making deals with established online presences like online newspapers, etc. Essentially, while it may seem trivial to you or me, we aren't their target user, they want low hanging user fruit. Eg, copypasta this one line and it all works!