Smart move, sure enough in this case. See, once you have the data pipeline in place, you can bring front-end/ reporting platform to generate any reports you wi

Smart move, sure enough in this case. See, once you have the data pipeline in place, you can bring front-end/ reporting platform to generate any reports you wish, from free (e.g Google Data Studio) to self-hosted open source based, up to SaaS solutions which available few hundred bucks per month. Yet, you have full control/access to your data. This is the main benefit IMHO. In our region, Tel Aviv, where Jelly Button and DoIT are located, $240K per year == 2x great s/w engineers annual salary. Perhaps it is time for MixPanel's product/exec. people to reconsider pricing model at large scale. I assume there was a discussion between the parties before they went on let's build our own.