How you interpret this research depends on your frame of mind. If you have an adversarial frame, you may see this as a negative with a bright red flag, but for

How you interpret this research depends on your frame of mind. If you have an adversarial frame, you may see this as a negative with a bright red flag, but for a moment consider an optimistic frame: Whether you're studying human behavior for its own sake or trying to improve a product, you're going to measure that which is required for experiments. The scientific method requires measurement. Tracking is measuring. If Facebook shares anonymous, aggregated information relevant to academic research, it is sharing in the noble academic pursuit of "light" in knowledge.