For me, the issue is not cost. It's the data. You're paying for what's essentially a data warehouse and BI tool... but you have little to no control over it. Su

For me, the issue is not cost. It's the data. You're paying for what's essentially a data warehouse and BI tool... but you have little to no control over it. Sure, it's fully managed, but you want to change X? You want to evolve your schema? You need to change some data in history (I know)? You want to build real-time systems based on these streams of data? You want Mixpanel UI for other datasets in your company? All of these are issues (that I have faced). From what I've seen, people just keep downloading Mixpanel data and uploading to their DWH, sort of voiding the reason to implement Mixpanel in the first place. The tool is lovely, their export policy is great, but there's something about actually owning your data.