Back when I was a kid in High School, I was proud of the fact that I could enter enough words into a search string to find what I was looking for on AltaVista.

Back when I was a kid in High School, I was proud of the fact that I could enter enough words into a search string to find what I was looking for on AltaVista. I was guessing what words might appear in the article / paper / search result I intended to find usually, but it worked. When a professor at college first recommended Google I resisted changing because I felt like a pro at AltaVista, but in the end Google searches were just too easy to find what you were looking for. Long story long, the only way you're going to beat Google is making search more efficient than Google.