Possibly neither of those two (I doubt he is naive and I don't think he's greedy, he has FU enough money and could retire and never work again if he wanted to).

Possibly neither of those two (I doubt he is naive and I don't think he's greedy, he has FU enough money and could retire and never work again if he wanted to). He's just doing what Apple shareholders want, i.e. sell Apple products in biggest mobile phone market in the world.