Paranoid secrecy probably costs more to maintain than the benefit they receive from it. Their secret isn't much of a competitive advantage. Their brand is. Keep

Paranoid secrecy probably costs more to maintain than the benefit they receive from it. Their secret isn't much of a competitive advantage. Their brand is. Keep trademark, kill patents. > "Some bakery experts were skeptical about Bimbo’s claims of top-secret processes, saying the mythology surrounding Thomas’ muffins was more about smart product branding than proprietary baking. The basic techniques for making an English muffin were widely known, they said: English muffin dough is very watery and when it is cooked at high heat the water evaporates quickly and leaves large air pockets."