I think the problem is these fakes are better than bad, but not good, quite. Swiss watch prices are partly inflated by hype, but the quality of many of those mo

I think the problem is these fakes are better than bad, but not good, quite. Swiss watch prices are partly inflated by hype, but the quality of many of those movements, and having been assembled by professionals, is worth quite a bit. Where a cosmetically good knockoff will have a less fabulous movement, and may or may not have been built by a skilled watchmaker. Selling them upfront as "homage" or "replica" watches seems fine to me, though. Presumably the incentive the jewelers and watch-sellers have to avoid participating in the fiction is loss of reputation. Once one buyer comes forward to say you sold them a fake, the floodgates would open.