"Why on earth should anybody pay for it?" Because you don't want to deal with ads. You want to listen to music away from your computer. You don't want to use u

"Why on earth should anybody pay for it?" Because you don't want to deal with ads. You want to listen to music away from your computer. You don't want to use up your Internet cap re-streaming the same content over and over again. Maybe you occasionally have some times in your life where you don't have Internet access 24x7. Maybe you want higher quality audio. Maybe you like albums and don't want to live in a single shuffle world. Maybe you have exotic tastes in music and these services don't offer you the content you like.