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so try to fit all content in one pane, so the recipient doesn’t have to scroll Oh no, have we introduced "the fold" into emails too, after a decade of forlornl
by bshimmin 9y ago
so try to fit all content in one pane, so the recipient doesn’t have to scroll
Oh no, have we introduced "the fold" into emails too, after a decade of forlornly trying to persuade people it doesn't exist on the web?
- pc86 9y agoIf you look at heatmaps of user interaction with webpages, it absolutely does exist.
- TallGuyShort 9y agoWell it sounds like it does exist, in the sense that the whole article and the parent comment's experience suggest brevity has been working for them to maintain attention. Unless you mean trying to pack as much in as possible without exceeding an arbitrary measurement of where the fold is, as opposed to just being very brief and to the point? If so, that does seem to defeat the point and would be inconsistent.
- hota_mazi 9y agoThe fold has existed in emails ever since people started top posting (I happen to think top posting is very often the best way to optimize your time spent in email).
- rene_bg 9y agoI especially like the Medium-like sites that force you to scroll over 50 cm of a huge image before some content appears...
- laumars 9y agoEmails always used to be written like memos though. There was even an etiquette that signatures shouldn't be more than 3 lines long.
- elliotec 9y agoI mean, it does exist, both on the web and in emails. And newspapers too!