A year or two ago I worked on a project with the idea that ads are going to slowly phase out on at least video - instead the influence will be from product plac

A year or two ago I worked on a project with the idea that ads are going to slowly phase out on at least video - instead the influence will be from product placement and the purchase process (which was the part I was working on) would be incredibly easy to do with minimal and voluntary interruption of viewing. I still think that's the way things are going to go.