>I don't believe ads work now. Users get used to ignoring them by being over-exposed or using ad blockers. This is supported by data - each new tech shows rapi

>I don't believe ads work now. Users get used to ignoring them by being over-exposed or using ad blockers. This is supported by data - each new tech shows rapidly declining effectiveness shortly after it's development: http://peakads.org/images/Peak_Ads.pdf http://peakads.org/images/Peak_Ads.pdf "when the first banner advertisement emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement clickthrough rate sat dramatically lower at 0.05%..."