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> Ads – a necessary evil I'm going to go out on a limb and say we'll see fewer ads instead of more. As advertising becomes increasingly intrusive and manipulat

by imgabe 9y ago

> Ads – a necessary evil I'm going to go out on a limb and say we'll see fewer ads instead of more. As advertising becomes increasingly intrusive and manipulative I think people are going to have to wake up and start actually paying for services if we want them to be of any value to the actual users instead of the advertisers. As it stands right now, services like Facebook etc. are borderline hostile to advancing the user's interests since it is not the user who is paying.

temp-dude-87844 9y ago
Ads are going to tumble, because the targeted online advertising industry is largely bullshit [1] -- a house of cards built on collective delusion and sustained on perverse incentives and borrowed time. Brand advertising will be as prevalent as ever, and with every online storefront (e.g. Walmart, Newegg, Amazon) devolving into a 'marketplace' with random sellers, the value of brands as a reliable quality signal will climb higher than before. Submarine influencing will thrive and be indistinguishable from organic content; if discovered it won't be perceived as advertising but rather lobbying or conflict of interest. Recurring subscriptions will be the dominant business model for content exchange. Vertical integration of content production, distribution, and delivery will predominate in areas like entertainment and news. Until this transition is complete, aggregators will offer meta-subscriptions to some curated subset of wider offerings. [1] https://news.ycombinator.com/item?id=10271348 https://news.ycombinator.com/item?id=10271348
ameister14 9y ago
A year or two ago I worked on a project with the idea that ads are going to slowly phase out on at least video - instead the influence will be from product placement and the purchase process (which was the part I was working on) would be incredibly easy to do with minimal and voluntary interruption of viewing. I still think that's the way things are going to go.

by imgabe 9y ago

temp-dude-87844 9y ago

Ads are going to tumble, because the targeted online advertising industry is largely bullshit [1] -- a house of cards built on collective delusion and sustained on perverse incentives and borrowed time. Brand advertising will be as prevalent as ever, and with every online storefront (e.g. Walmart, Newegg, Amazon) devolving into a 'marketplace' with random sellers, the value of brands as a reliable quality signal will climb higher than before. Submarine influencing will thrive and be indistinguishable from organic content; if discovered it won't be perceived as advertising but rather lobbying or conflict of interest. Recurring subscriptions will be the dominant business model for content exchange. Vertical integration of content production, distribution, and delivery will predominate in areas like entertainment and news. Until this transition is complete, aggregators will offer meta-subscriptions to some curated subset of wider offerings. [1] https://news.ycombinator.com/item?id=10271348 https://news.ycombinator.com/item?id=10271348

ameister14 9y ago

A year or two ago I worked on a project with the idea that ads are going to slowly phase out on at least video - instead the influence will be from product placement and the purchase process (which was the part I was working on) would be incredibly easy to do with minimal and voluntary interruption of viewing. I still think that's the way things are going to go.