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"Someone has to pay for all of this change, and it is still going to be us in the form of targeted advertising" Honestly I would hate this to be part of the fu

"Someone has to pay for all of this change, and it is still going to be us in the form of targeted advertising" Honestly I would hate this to be part of the future. I don't believe ads work now. Users get used to ignoring them by being over-exposed or using ad blockers. When we already know that they make for a terrible experience for users now, couldn't we start dreaming of different ways to do this.

QAPereo 9y ago
On the other hand, maybe it’s the universal crash course in critical thinking people need, albeit in the worst and most sbusive form possible.
rwmj 9y ago
Plus the current advertising merry-go-round is funded indirectly from large amounts of VC money. Once that goes away, "everything is free because advertising" may not be true.
greggarious 9y ago
>I don't believe ads work now. Users get used to ignoring them by being over-exposed or using ad blockers. This is supported by data - each new tech shows rapidly declining effectiveness shortly after it's development: http://peakads.org/images/Peak_Ads.pdf http://peakads.org/images/Peak_Ads.pdf "when the first banner advertisement emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement clickthrough rate sat dramatically lower at 0.05%..."