That highly depends on your prescription insurance coverage and how much they have to pay compared to the generic. For example, some simply won't cover the bra

That highly depends on your prescription insurance coverage and how much they have to pay compared to the generic. For example, some simply won't cover the brand name if the generic works for you. Others will let you get the brand name, but will only cover the amount they would pay for the generic. In either of these situations, the coupon wouldn't matter to the insurance company. With other plans, though, the insurer pays more with the coupon. And if yours does, you can "stick it to the man" using coupons.