Understood. The look/theme is alright. It's a modern looking, 3 pages website like there are millions of it. I don't think it's as good as it should be though,

Understood. The look/theme is alright. It's a modern looking, 3 pages website like there are millions of it. I don't think it's as good as it should be though, to get users to register and pay. We were talking about "design". It can designate many things. Look. Colors. User experience. Conversion.