> Selling the digital codes separately, while renting the physical item? That sounds like kind of ridiculous behavior Why? If Disney sold a DVD with a bundled

> Selling the digital codes separately, while renting the physical item? That sounds like kind of ridiculous behavior Why? If Disney sold a DVD with a bundled toy, and Redbox wanted to rent out the DVD and sell the toy separately, would that be "kind of ridiculous behaviour"? They bought the DVD+toy fair and square, I don't see an issue here.